Online Portfolio | Mark Peddie
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November 2004 to Dec 2005
Canon NZ Ltd | Creative Services Key Responsibilities: • Brand Sheriff - oversee correct implementation of corporate branding and intellectual property of the group. • Marketing Support - provide creative support for the sales and marketing team, including magazine ads for Photographers Mail, MacGuide, Reseller News, Snow Mag and more, Point of Sale material design, conference and expo signage, invitations, ticketing, award certificates, presentations and a multitude more. Was heavily involved in levereging the Canon sponsorship of the British and Irish Lions Tour Referees. • Produce monthly and bi-monthly newsletters to the trade as well as internally, to strict deadlines, plus the Canon Range Guide - a 12 page fold-out, bi-annual publication of all canon consumer products - including all technical specs and features for over 100 models and their consumables. • Responsible for managing the supply of marketing materials from the Australian parent company, to the appropriate local channels. • Assist management with creative presentation support. • Involvement in planning and implementation of marketing campaigns. • Liaison with the group's advertising agency. |